About George and Smee
George & Smee are a Sydney-based team of stylists, designers and florists. Widely known for their unforgettable events and weddings, this cohort of creatives is driven by the personal, the unconventional and the thoughtful.
They make memorable spaces, create emotive flower art and curate artisan products with the conviction that the best events are the ones that ask people to pause, and to share in the wonder of beautiful design.
George & Smee’s diverse team, combining previous experience from furniture restoration to television production allows them to provide multiple services and offer a uniquely personalized service to each of their clients.
Their aesthetic is client-led and nature-inspired, creating weddings that are an outward expression of the couple while respecting the natural environment that surrounds them. They go to great lengths to ensure every celebration is highly unique, perfectly detailed, and above all, beautiful.
Behind The Brand
What was the spark for George and Smee? Where did your story begin?
The George & Smee story began five years ago, when George and Katie met and instantly struck a creative connection. Both coming from creative backgrounds and frustrated with the lack of unique hire items and furniture in the Australian market for events, they launched George & Smee as a hire company and outlet for their creative vision.
The company grew organically into a styling service, and later began incorporating botanical installations and florals. The duo quickly gained a reputation for flawlessly combining exceptional design capability with the highest standards of service, and the team grew again, taking on florists, designers and stylists to create the holistic event planning and styling service that is now George & Smee.
Where do you draw your creative inspiration from?
We are continually translating the world into our designs, taking inspiration from our surrounding environment, interiors, fashion and art – everything feeds into our imagination!
We often draw inspiration from unexpected places, looking to architecture for provocative compositions, the seasons for creative use of colour and delving into our imaginations for an enriching take on form and texture.
What advice do you give brides when choosing their wedding flowers?
To balance beauty with practicality! There’s no point creating a beautiful bouquet if it can’t withstand the hugs, the dancing and all the highs involved in your big day.
Above all, your wedding flowers should say something about you, bringing your individual style to life and telling a visual story. Our initial conversations with brides are all about getting to know their personal stories and style.
What style of floristry and flowers are you loving at the moment?
Our style is free, romantic and feminine with a touch of playfulness. We’re at our best when taking the classics and creating unique compositions and unexpected twists. Trends come and go but considered design is always beautiful. That’s not to say we’re not partial to toffee roses or dried florals – we always have one eye on the trends!
Why we love it…
Being both florists and wedding stylists, George & Smee are a team of talented artists who will completely elevate and transform your event. They create artful, rambling floral arrangements and installations as well as stunning and elaborate tablescapes.
For the Couple…
Looking for creative Sydney wedding florists and stylists, who want to brief a florist but can then step back and allow the George & Smee team to come back with styling and floral ideas that will surpass your own. They’re perfect for busy couples who want the logistical ease of a florist and stylist within the one company, without compromising on the level of style and quality.
Hire George & Smee to style your wedding in addition to your flowers. Having both a floral and event styling service means more cohesive styling and takes the stress out of the logistics of working with several suppliers.