About Lola Varma
Lola Varma are romantic renegades, drawing inspiration from the ever evolving sophistication of high end fashion. A collection of minimal separates and gowns in sleek silhouettes, perfect for brides looking for something elegant and honest.
Behind The Brand
Your best piece of advice for event planning?
Feel comfortable in all of your decisions when creating your wedding, be yourself and don’t feel obliged to partake in traditions that don’t align with the value of you and your partner. Think outside the box, pull inspiration from art, fashion and film. How would you entertain your friends and family normally? How would you celebrate your love normally?
What was the spark for Lola Varma? Where did the story begin?
The story began after years of photographing weddings and listening to what some women wanted and couldn’t seem to find…. They wanted comfort, a unique essence and an outfit that resembled their personal style.
What inspires you creatively?
Coincidently and rather ironically (awkwardly on the topic of weddings), heartbreak inspires me creatively, it always has, and I feel a lot of people would resonate with that as inspiration. Nothing like a good shakeup to get the brain and blood pumping.
Most memorable place you’ve travelled?
July this year, I travelled to Tuscany. I was travelling on my own and had some beautiful downtime, worked remotely and read books in the sun and ate fresh tomatoes and basil out of the garden. Sounds totally cliché I know, was complete bliss. New Zealand, I’m a sucker for that country. Love the energy, the nature, the people, the adventures …. the list is long for this country. Fingers crossed it’s home one day.
On a typical weekend we’ll find you?
Walking the streets foraging fruits from the neighbour’s yards and if not that, then somewhere basking in the sun with a Campari in hand.
A favourite quote?
“The definition of insanity is doing the same thing over and over again but expecting different results”.
Why we love it…
It’s unconventional and unexpected bridal wear for the modern female form, stripped back from unnecessary notions for a beautifully raw and honest approach to dressing.
For the woman…
Drawn to inimitable beauty with an air of ease and effortlessness.
Keep the look simple and refined with minimal accessories and natural makeup. Instead, use texture as a subtle statement with a beautifully imperfect hair knot or slightly tousled waves falling around the décolletage.