• Worldwide

About A.B. Ellie

"We're a team of a mother and two daughters catering to the modern bride -- unconventional, authentic and careless to trends but true to her style. a.b. Ellie is handmade in our St.Paul (Minnesota) studio, both being a labor of love from design to creation."

Behind The Brand

Describe the woman you design for…

For the women undefined by the expected, with an unwavering soul for her truths and her style — she is the epitome of our muse. We are inspired by these women and their instinctive style.


What tips, tricks and styling advice do you have for brides ahead of their wedding day?

Do you. Pretty simple! Style and surround yourself with confidence. If you’re a hoops babe, find a worthy hoop for your wedding day. If you’re a minimalist, don’t force it – opt for a simple pair of stems or studs and a delicate cuff.

Set on two looks? Consider an editorial veil with your sheath for the ceremony and celebrate in with a statement earring; you’ll be carefree, mobile and ready to dance without a train holding you back. The rules and expectations are out, make your own — that’s what we’re doing.


What is your most popular style for brides?

With clean gowns having a serious moment, the editorial veil is coming in strong this season. Many of our brides are finding the perfect balance with an understated gown and an editorial veil – meaning elaborate detail, lengthy trains and completely unexpected. Post vows, gold and pearl earrings from our HDWR collection are a modern classic. Right now: Freshwater Pearl Strands and Magnolia Strands.

On the softer side of mod — white on white, monotone texture from our a.b. Ellie collection is both über feminine and obviously bridal. Right now: Lola Tier earrings + Harley Pearl earrings.


What advice do you give to brides to care for their accessories?

Jewelry is made to be worn — we pride ourselves on our handmade craft and wearability of each style being not only bride worthy but date night, anniversary and everything in between. Store in a dim, cool, dry place


Do you offer a custom design service? If so, how long does it take to make a custom piece?

Standard designs can be customized often in size, color and orientation. Generally, we ask for at least 8 weeks to accommodate custom requests.

Editor’s Notes

Why we love it…

We love how their designs delicately dance the line between statement and minimal style. Their pieces are bold yet effortless, feminine yet unexpected.


For the bride…

For the modern bride drawn to soulful, chic designs that are romantic yet edgy, and artfully bound in style.


Styling tips…

For an elegant, ethereal aesthetic, consider layering a look that combines a pair of A.B. Ellie earrings styled beneath a whisper-thin veil. We love the Harlow Veil paired with the Freshwater Pearl Hoops.